Opinion: Google would be stupid to kill Sparrow

I’ve had a post sitting in my draft box about my favorite email client for months now. I never got around to finishing it and now it looks like I never will. I’m talking of course about Sparrow, the well-designed, simple and easy to use Mac (and iOS) mail client. I started using Sparrow when it was still in private beta, that’s why it pains me to inform you they’ve discontinued development.

According to their website, Sparrow has been acquired by Google. I know the end goal for many startups is to be eaten up by a big-time player but this particular case really makes me sad. They will make Sparrow available and continue to support it but they will be “joining the Gmail team to accomplish a bigger vision.” I’m happy for the team, really. I’m sure that’s a huge opportunity and if in the same situation, it’d be hard to turn down a job at Google. I’m sad for all of us users though, we’ve lost the best email client around. Sure we can still use it but it will never be updated and will slowly become less and less relevant.

Here’s what I think Google (and the old Sparrow team) should do… rebrand it. Make it an official Google product. The iOS Sparrow app is leaps and bounds better than the iOS Gmail app. The only complaints I’ve heard (and share myself) are about the lack of push notifications. Google can handle that, their Gmail app already does. They could easily add that functionality to the existing Sparrow app and package it up as the new Gmail app. It’s a win for everyone. Sparrow users will be glad their beloved email app hasn’t faded to oblivion and Gmail users will be pleasantly surprised by a new (to them) and wonderful replacement. Perhaps they should even consider porting it to Android. Why not share the wealth? It’s a shame to let such an innovative and beautiful product go to waste.

Most importantly, I’d like to see them do a similar thing with the desktop version. Like I said before, I’ve been using Sparrow for quite some time. I love the slick and minimal interface. It’s fast, easy to use and let’s me manage multiple accounts in one place. I love how well it handles Gmail labels and starring. It’s really the Gmail experience I wish the web had, but better because it’s a separate app. I know Google doesn’t have an official desktop email client and they probably weren’t planning to. That said, why not have one? The bulk of the work is already done with Sparrow. If you’re not going to continue developing the Sparrow anymore, at least re-visit gmail.com’s interface. It’s gotten to be unruly and could use a little of Sparrow influence.

Overall I just hope the Sparrow team does well at Google. I’m cautiously optimistic they can influence the Gmail team for the better. On the flip side, I’m a bit irritated that development on one of my favorite Mac AND iOS apps is dead.

R.I.P Sparrow, you will be missed.

One thought on “Opinion: Google would be stupid to kill Sparrow”

  1. Odd, I’d thought they would acquire http://www.3dmailbox.com/ Joking. Ha. Yes, in this new realm of digital products, any organized idea, either simple or complex, if done well will attract the big players. I think it all comes down to the fitness and flexibility difference between start-ups and larger companies. Larger companies are like large boats, not so easy to maneuver. Yet, new start-ups can completely change direction, add new features, usually without too much overhead involved.

    Reminds me of an article I read in Wired, about The Lean Startup.

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