At work I’m often playing within strict guidelines. The university is moving everyone into the same look and feel on the web as part of their massive branding effort. It makes sense but it can be dull when you’re working on it day after day. Sometimes it feels like I’m just going through the motions.
That’s why I was so excited to have a project that breaks the mold. The University Theatre at Western Michigan University was interested in a website to feature their upcoming shows for the new season. Luckily they fall under one of the areas I work for so I was happy to oblige. The overall design of the posters and other materials were done by interns in the Design Center (oh the memories). They were a great jumping off point for a new website.
I tried to keep the overall “awaken” theme the interns had come up with in their work but translate it to the web. I filled the site with the pertinent information about each show and how to get tickets. It is an extremely simple site and there were still some stiff requirements but compared to the templates I usually work in all day, it was creative field day. It’s nice to break away from the constraints every once in a while and think creatively. Make sure you explore the University Theatre 2012 Season Site and let me know what you think.